‘The Drip’ Needs You

Why are we trying to re-define a measurement? Quite frankly there’s many reasons, a plethora if you will, yet none of the come close to the main reason in my eyes. To make all of your cocktails better on a more consistent basis.

It’s actually why we opted for the pipette bottle over a traditional dasher style that you may see from Angostura, Scrappy’s, Fee Brother’s or many other of the other bitters on the market. I personally want consistency in all our work, whether it be the tone of voice I write in to all of you here, the brands we choose to associate with on a long term basis, or the fantastic drinks crafted with HAUS Bitters. To do this, we need to be able to accurately measure what you’re putting into drinks. Free pouring has always been a pet peeve of mine, yes, some people are highly accurate to a couple of millilitre, but they’re not as accurate as a jigger pour on a long term basis. Hence, they won’t have cocktails that taste the same consistently - I hate this.

For some reason though, the best bars globally have been fine to move away from the free pour yet keep using dasher bottles for bitters. It may be purely a lack of information within hospitality, but dasher bottles are quite unusual, in that the more liquid they have inside them, the less they’ll actually release when ‘dashed’. When they’re less than half full, the liquid has room to move it, and more pressure and energy is built up in a dash, meaning a larger measure is released. If these dashes can’t be measured accurately, why is this the standard?

What’s very accurate is a pipette. You’ll notice on our pipettes that a normal squeeze to fill will ensure 1/3 of the pipette is full. This I like, it’s repeatable, accurate and quick to do. Yet, 1/3 of a pipette is a mouthful and not something easy to communicate. We should give it a name… You can see where this is going now.

We call it ‘The Drip’.

And The Drip needs you. It needs you to help rewrite the language of bitters — so that when you say “three Drips,” everyone knows what that means. The same way we all know what an ounce or a jigger is.

It’s simple. It’s consistent. And, most importantly, it’ll make your drinks better.

#TheDripNeedsYou

David x